Creative Direction, Packaging Design for Pernod Ricard

One of the world’s most iconic brands, Absolut, decided to release a delicious new flavour sensation. Absolut Cherrykran offers the rich character of sun-ripe cherries, followed by hints of fresh white cranberries and sweet plums. Springtime cherry blossoms are magic, they are only in bloom for a few days before they wither and die.
The design is orient-inspired, bright and poetic. The winding tree and the cherry blossoms embrace the bottle in a mysterious way.