Creative Direction for Pernod Ricard

Absolut Elyx Beauty Shoot

Pernod Ricard

Brand Union

Art direction
Creative Direction

Fredrik Lieberath

Absolut ELyx is a new super-premium vodka, distilled in a vintage rectification still, with columns, pumps and
hand-forged pipes all in copper, and made from the finest Råbelöf-sourced wheat and water. We were commissioned to capture the feeling of Absolut Elyx. Our solution was to build a wall of handmade copper cubes. With dramatic lighting, we created a luxurious nighttime setting where the Absolut Elyx is the hero.