Creative Direction for Pernod Ricard

Absolut Elyx Beauty Shoot

Client
Pernod Ricard

Agency
Brand Union

Art direction
Creative Direction

Photographer
Fredrik Lieberath

Absolut ELyx is a new super-premium vodka, distilled in a vintage rectification still, with columns, pumps and
hand-forged pipes all in copper, and made from the finest Råbelöf-sourced wheat and water. We were commissioned to capture the feeling of Absolut Elyx. Our solution was to build a wall of handmade copper cubes. With dramatic lighting, we created a luxurious nighttime setting where the Absolut Elyx is the hero.

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