Client
Swedbank
–
Agency
Brand Union
–
Visual identity
Concept development
Creative direction
Digital Media
–
Case photo
Joakim Berglund
Ola Fågelström
Swedbank
–
Agency
Brand Union
–
Visual identity
Concept development
Creative direction
Digital Media
–
Case photo
Joakim Berglund
Ola Fågelström
Sweden’s new national arena is a fantastic venue that can seat more than 60 000. Teaming up with Swedbank, that owns the naming rights to the arena, we created a new brand for the anti-bulling nonprofit organization, Friends.
A clear design profile with inspiration from the a heart shape and the actual shape of the arena.









