Branding Identity, Creative Direction, Interactive Design for Swedbank

Friends Arena

Client
Swedbank
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Agency
Brand Union
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Visual identity
Concept development
Creative direction
Digital Media
–
Case photo
Joakim Berglund
Ola Fågelström

Sweden’s new national arena is a fantastic venue that can seat more than 60 000. Teaming up with Swedbank, that owns the naming rights to the arena, we created a new brand for the anti-bulling nonprofit organization, Friends.
A clear design profile with inspiration from the a heart shape and the actual shape of the arena.

friends_cacse_stat friends_case_fasad friends_case_fasad2 friends_cacse_stat2 friends_cacse_stat4 friends_cacse_stat6 friends_case_ticket friends_case_print Friends_arena_case3 Friends_arena_case33
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