Branding Identity, Creative Direction, Interactive Design for Swedbank

Friends Arena


Brand Union

Visual identity
Concept development
Creative direction
Digital Media

Case photo
Joakim Berglund
Ola Fågelström

Sweden’s new national arena is a fantastic venue that can seat more than 60 000. Teaming up with Swedbank, that owns the naming rights to the arena, we created a new brand for the anti-bulling nonprofit organization, Friends.
A clear design profile with inspiration from the a heart shape and the actual shape of the arena.

friends_cacse_stat friends_case_fasad friends_case_fasad2 friends_cacse_stat2 friends_cacse_stat4 friends_cacse_stat6 friends_case_ticket friends_case_print Friends_arena_case3 Friends_arena_case33
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