Branding Identity, Packaging Design

Malibu Fresh

Pernod Ricard

Brand Union

Design Concept
Packaging Design

Last drink before you go home? Want to be fresh? Malibu rum with coconut and mint flavor is the solution. Ice fresh.
In one second you should understand the products concept. The odd mix between the sunny Malibu and
something cold and fresh like ice. In the contrast you find the design that explains it all.