Branding Identity, Creative Direction, Motion, Typography

Malibu Global Identity

Pernod Ricard

Brand Union

Design Concept
Packaging Design
Activation concepts

One of the worlds most iconic liquor Brand with roots in the Caribbean needed a new global look. Malibu Rum is the No.1 coconut-flavored rum in the world. It is an innovative and dynamic brand that invites consumers around the world to share the Caribbean spirit.

Every piece of the identity has been re-worked. Color scheme with inspiration from the Caribbean sunset, custom made typefaces,new image style, etc. With a wide range of customized and vibrant design elements, we have created a totally new look for Malibu worldwide.

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The ambition was to create an identity that is as clear and direct as the MALIBU brand; but make it contemporary, vibrant, fresh and easy to implement for the over one hundred markets which right now make MALIBU Rum one of the fastest growing rum brands in the world.