Creative Direction, Packaging Design for Swedish Match


Swedish Match

Brand Union
Patrick Gebhardt

Packaging Design
Brand Identity
Brand Guidelines

The demand for alternatives to traditional tobacco products has increased. Over one million Swedes use snus, and the number is increasing every year. Surveys have shown that some of the ones that use snus would like to reduce their nicotine intake, and Onico was developed to satisfy this need. Onico is a market leader in the Nordic market. The task was to redesign the packaging and logo to make it more exciting, premium and fresh.