Branding Identity, Creative Direction, Interactive Design for Vodafone

Vodafone xone

Vodafone London

Brand Union

Visual identity
Concept Development
Creative Direction
Brand Guidelines

Vodafone xone is Vodafone’s global start-up and consumer beta brand. Beta solutions are test launched under the Vodafone xone brand to users in select markets. Successful products are then launched full-scale under the Vodafone brand. Vodafone xone teamed up with Brand Union Stockholm to create a new 360 visual identity for their brand. A brand to attract early adopters but still have a clear link to the Vodafone masterbrand.

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