Vodafone xone is Vodafone’s global start-up and consumer beta brand. Beta solutions are test launched under the Vodafone xone brand to users in select markets. Successful products are then launched full-scale under the Vodafone brand. Vodafone xone teamed up with Brand Union Stockholm to create a new 360 visual identity for their brand. A brand to attract early adopters but still have a clear link to the Vodafone masterbrand.